2 of 6 1  2  3  4  5  6 PricewaterhouseCoopers, Human Resources New York, New York New employee kit

Books   Brochures   Corporate identity, branding   Educational communications   Employee communications   Financial communications   Invitations   Newsletters   Packaging   Promotions   Reports   Signs

GOALS Position the firm as an employer of choice in a tight labor market and improve the process of communicating policies and procedures to new employees. STRATEGY Assemble all the information in one contained package organized by subject. Balance required legal forms with fun gifts. Present the package before the employee's first day, reinforcing the employee's "right choice" of firm. Use the corporate branding system of standardized colors and typefaces. RESULTS Fewer questions about benefits programs from new employees. Forms handed in early. Improved compliance with SEC requirements. Employees productive immediately upon arriving at work.