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Tourette Syndrome Association
Bayside, New York
Instructional stories
 
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STRATEGY
Help children who have Tourette Syndrome cope with everyday stress by presenting original stories about a boy with Tourette Syndrome managing school, camp, and social situations. Designed to look like comic books, the content features comics-style drawings by the teenaged brother of a boy with Tourette Syndrome and manuscripts by a professional writer. A branded image for the series establishes an imprint for the advocacy and social services organization publisher. Companion posters promote the books at industry events.