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Imperial Healthcare Centre
Dearborn Heights, Michigan
 
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STRATEGY
Re-name and re-position imagesóto both consumers and financiersóof newly renovated, healthcare and rehabilitation facilities using high-quality graphics and strong brand identities. Design logos, stationery, pocket folders and brochures for the facilities and their specialty services. Cross-market nearby facilities through a unified system of similar graphics in different colors. Gain efficiencies in production and printing costs by using same sizes, colors and papers for brochures for facilities in different locations.